Wilderdog’s Purchase for a Pup (P4aP) program donates one cup of kibble to a rescue or shelter for every purchase made on wilderdog.com. This year, P4aP reached an exciting milestone, passing $500,000 donated since the program’s start. Here is a conversation with Wilderdog co-founder Rachel Friedline about the Purchase for a Pup program’s journey, its impact, and how it’s helping dogs find their forever homes.