The Weekly Woof Blog

A large stack of donated dog-food bags fills the frame.
P4aP ·
$500K Donated to Dogs in Need: Our Purchase for a Pup Milestone

Wilderdog’s Purchase for a Pup (P4aP) program donates one cup of kibble to a rescue or shelter for every purchase made on wilderdog.com. This year, P4aP reached an exciting milestone, passing $500,000 donated since the program’s start. Here is a conversation with Wilderdog co-founder Rachel Friedline about the Purchase for a Pup program’s journey, its impact, and how it’s helping dogs find their forever homes.
A brown dog rests with Wilderdog gear in front of stacked Jiminy's kibble donated to shelters.
P4aP ·
Wilderdog x Jiminy's = 7,000 Lbs of Kibble Donated

For the month of August we teamed up with Jiminy’s, an insect-based dog food, to donate 7,000 pounds of Jiminy’s Good Grub Dog Food to our August Purchase for a Pup recipient, 4 Dog Farms, a Southern California based rescue that saves and rehabilitates dogs before placing them in their forever homes. This donation provided a three month supply of dog food to 4 Dog Farms and allowed their staff to focus on what they do best (rescue and rehabilitation), without having to worry about the rescue pups’ next meal.

Black dog with white chest marking wearing Wilderdog Waterproof Collar in Orange colorway looking at camera.
P4aP ·
Meet our November Purchase for a Pup recipient... Front Street Shelter!
Wilderdog is based out of Sacramento, California, and we love being able to help shelters and rescues all over the country, and specifically within our own community. Our Purchase for a Pup recipient for the month of November is Front...
Dog and owner hiking together with Wilderdog outdoor gear.
Camping Gear
Dog wearing a colorful Wilderdog bandana outdoors.
Dog Bandanas
Dog relaxing beside Wilderdog home essentials including a blanket and bowl.
Home Goods
Wilderdog waterproof leash in Aurora colorway looped beside spotted dog standing on rock.
Leashes + Collars